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Legal

Privacy & Cookies

This document (privacy statement and cookie policy) relates to (i) the processing of your personal data and (ii) the use of cookies on or through this website by the company Zùsto NV, trading under the name “Zùsto”, entered in the Crossroads Enterprise Database in Belgium under number 0656.824.810, registered office at Blarenberglaan 6, 2800 Mechelen, intracommunity VAT number BE0656.824.810.

1.1 Privacy statement

Zùsto may collect personal data from you through the Website or through e-mail or other direct contact. This personal data may include your name, e-mail address and other contact details, as well as any other information that may be relevant to your query or to your order.

Zùsto is sole controller for this personal data, and it uses it to respond to you regarding the reason for which Zùsto was contacted (based on its legitimate interest in doing so). In addition, if you place an order with Zùsto, Zùsto will process your personal data for the purposes of handling the order and, if accepted, performing its contract with you. Finally, Zùsto may keep such personal data for the purposes of customer relationship management and for the purposes of evidence of the provision of services, based on its legitimate interest in doing so.

Zùsto does not use or share any of this personal data for marketing purposes, and it never rents or sells that personal data to anyone. If Zùsto decides to change this practice, it undertakes not to include you in any relevant distribution list without complying with the applicable information requirements and any other requirements under applicable legislation, including requesting consent where required.

Zùsto takes precautions to protect your information. When you submit any kind of personal data via the Website, your information is protected both online and offline. Only authorised staff and trusted providers are granted access to such personal data.

Zùsto also tries to ensure that any personal data in our possession remains relevant, and that any outdated or irrelevant information is deleted. We therefore delete old data at regular intervals, taking into account legally permitted retention periods. Order-related personal data is for instance kept 10 years after fulfilment of the order.

As a data subject, you have various rights in relation to your personal data:

  • The right to access your personal data and even to obtain a copy of it. This is not an absolute right and the rights and interests of other individuals may restrict your right of access.
  • The right of rectification, i.e. the right to obtain from us the correction of inaccurate personal data concerning you.
  • The right to object to the processing of your personal data in specific cases, where the personal data is processed based on our legitimate interests. This will not prevent us from responding to a query, fulfilling an order, or keeping data regarding an order for evidence purposes.
  • The right of erasure, i.e. the right to obtain from us the removal of personal data concerning you, in a range of scenarios. Exceptions may allow us in certain cases to keep the personal data for a certain period.
  • The right to request a restriction on the processing of your personal data in specific cases, such that it can only be processed for specific purposes foreseen by law.
  • Under certain circumstances, the right to data portability, i.e. the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format. The scope of this right is more limited than the right of access.
  • The right to lodge a complaint with the competent data protection supervisory authority, in particular in the EU Member State of your habitual residence or of an alleged infringement of the GDPR.

1.2 Cookie policy

The Website uses web cookies to distinguish you from other users. This helps us provide you with a good experience when you browse the Website and also allows us to improve the Website and our services.

In many cases, these cookies lead to the use of your device’s processing or storage capabilities. Some of these cookies are set by Zùsto itself, others by third parties; some only last as long as your browser session, while others can stay active on your device for a longer period of time.

These cookies can fall into several categories: (i) those that are necessary for functionality or services that you request or for the transmission of communications (functionality cookies); (ii) those that we use to carry out website performance and audience metrics (analytics cookies) and (iii) the rest, such as tracking across a network of other websites and advertising (other cookies).

Internet browsers allow you to change your cookie settings, for instance to block certain kinds of cookies. However, if you use your browser settings to block all cookies, you may not be able to access or use all or parts of the Website, because some of them are functionality cookies.

Functionality and analytical cookies do not require your consent. For analytical and other cookies, however, we request your consent before placing them on your device. You can give your consent by clicking on the appropriate button on the banner displayed to you.

Cookies in use

The cookies we place, and why

Category 1 · Necessary and analytical cookies

These cookies ensure optimal functioning of the site and allow the collection of aggregated analytical data. They are enabled by default and cannot be disabled, because without them we cannot guarantee the proper functioning of our website.

Necessary functional cookies

HostCookiePurposeTypeLifespan
list-manage.com_abckUsed to detect and defend against replay cookie attacks. Necessary for the security and integrity of the website.3rd party1 year
us4.list-manage.comak_bmscUsed to distinguish between humans and bots, so we can make valid reports on the use of the website.3rd party1 day
list-manage.combm_szUsed in the context of bot detection and site delivery.3rd party1 day
zusto.comcookies.jsDetermines whether the visitor has accepted the cookie consent box, so the box is not presented again upon re-entry.1st partySession
zusto.comwordpress_test_cookieSent for secure connections only.1st partySession
zusto.comwoocommerce_items_in_cartCreates a hashed id for the basket.1st partySession
zusto.comwoocommerce_cart_hashChecks items in the basket.1st partySession
zusto.comwp_woocommerce_session_idRemembers items in the basket.1st partyMax. 1 week
us4.list-manage.combm_svAkamai bot manager, for fraud prevention.1st partySession
youtube.coms_gl, Wide, YSCUsed by YouTube to assist in functionality.3rd partySession

Analytical cookies

HostCookiePurposeTypeLifespan
zusto.com_ga, _gat, _gid, _hjidUsed to generate statistical data on how the visitor uses the website.1st party2 years / 1 day
google-analytics.comcollectUsed to send data to Google Analytics about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels.3rd partySession
script.hotjar.com_hjIncludedInSampleLets Hotjar know whether the visitor is included in the sample used to generate funnels.3rd party365 days
youtube.comGPSRegisters a unique ID on mobile devices to enable tracking based on geographical GPS location.3rd party1 day
script.hotjar.com_hjCachedUserAttributesStores user attributes sent through the Hotjar Identify API whenever the user is not in the sample. Saved only if the user interacts with a Hotjar feedback tool.3rd partySession
hotjar.comajs_anonymous_idCounts the number of returning visitors.3rd party365 days
hotjar.com_hjAbsoluteSessionInProgressSet so Hotjar can track the beginning of the user’s journey for a total session count. Contains no identifiable information.3rd party30 minutes
hotjar.com_hjClosedSurveyInvitesSet once a visitor interacts with a survey invitation, to ensure the same invite does not re-appear.3rd party365 days
hotjar.com_hjDonePollsSet once a visitor completes a poll, to ensure the same poll does not re-appear.3rd party365 days
hotjar.com_hjMinimizedPollsSet once a visitor minimises a feedback poll widget, so that it stays minimised.3rd party365 days

Category 2 · Personalisation cookies

These cookies help us to know you better so that we can tailor the content of the site to your needs, interests and preferences.

Personalisation cookies

HostCookiePurposeTypeLifespan
mailerlite.commailerlite:webform:shownDetermines whether a visitor has seen a pop-up, and when to show it again depending on behaviour settings.3rd party27 days
mollie.comm_session_typeMollie is used to make card payments. The cookie remembers who you are and allows payments to be processed without storing card information on our own servers.3rd party30 minutes

Category 3 · Commercial cookies

These cookies allow third parties to track your internet habits, collect data and display personalised advertisements.

Commercial cookies

HostCookiePurposeTypeLifespan
facebook.com_fbp, fr, trUsed by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers.3rd party3 months / session
zusto.com_hjIncludeInSampleDetermines if a user’s navigation should be registered in a certain statistical placeholder.1st partySession
doubleclick.netr/collectUsed to send data to Google Analytics about the visitor’s device and behaviour, tracking the visitor across devices and marketing channels.3rd partySession
doubleclick.nettest_cookieUsed to check if the user’s browser supports cookies.3rd party1 day
doubleclick.netIDEOne of the main advertising cookies on non-Google sites, used to show more relevant ads.3rd party1 year
youtube.comPREFStores your preferences, in particular preferred language and search settings.3rd party10 years
youtube.comVISITOR_INFO1_LIVEMeasures your bandwidth to determine which player interface you get.3rd partyMax. 365 days
youtube.com__Secure-3PAPISID, __Secure-APISID, __Secure-HSID, __Secure-SSIDSet by YouTube to transfer data safely.3rd party365 days
list-manage.combm_szUsed to load the site as quickly as possible and to recognise bots.3rd party1 day
zusto.com_uetsidA Microsoft Bing Ads tracking cookie, allowing us to engage with a user who has previously visited our website.3rd party3 days
bing.comMUIDWidely used by Microsoft as a unique user identifier, set by embedded Microsoft scripts.3rd party1 year
google ads_gac_UAGoogle Ads conversion tags use this cookie to obtain click information when the user converts, improving the accuracy of conversion measurement.3rd party90 days
hotjar.com_fbpUsed by Hotjar and Facebook to deliver advertisement products such as real-time bidding from third-party advertisers.3rd party3 months
zusto.comMCPopupClosedRemembers that the Mailchimp pop-up was closed.3rd party365 days

Any concerns about privacy or use of personal data should be provided to Zùsto directly at info@zusto.com. Last update: 24 February 2021.

GDPR compliantNo data soldMechelen · Belgium