01 · Fantastic taste
Taste is king
Zùsto's ingredients have been meticulously selected and balanced with great attention to taste. The result is nearly identical to regular sugar, without an unwanted lingering aftertaste.
At Zùsto we go beyond flavour and aromatics, as we believe taste is defined by a combination of sensory perceptions.
Consumers need to be wowed by all their senses. That's why we set high standards for how our blend behaves in structure, texture and mouthfeel. If it doesn't behave like sugar, it's not good enough. We don't settle for less.
93%
Taste is the top purchase motivator
According to IRI research, 93% of consumers said the taste of a food or drink influences their interest in it, making it the top purchase motivator.
What the experts say
Look at what food expert Nancy Kruse says about Zùsto
Best real-deal substitutes: while most of the plethora of pretenders touted their clean-label and environmental bona fides, very few had the taste or texture of the thing they were replacing. There were, however, a couple of notable exceptions.
“The first is Zùsto, a sugar substitute made in Belgium with plant-based fibres, which has the sweetness and mouthfeel of the real thing and can stand in for sugar in the gamut of applications.”
Nancy KrusePresident of The Kruse Company
02 · Rich in fibre
Fibre is queen
Taste is king, but fibre is queen, and together they lived happily ever after.
It's not just the end of a fairytale. It's one of today's most significant consumer trends: the growing demand for healthier choices.
That demand used to be about low-calorie food, cutting fats and sugars. It has grown into a demand for ingredients that bring something good to the recipe, with a key role for fibres. Consumers expect more of the good, less of the bad.
65%
of every pack of Zùsto is prebiotic fibre.
Fibres are the future
At Zùsto we believe a solid sugar replacement should not only taste at least as good as sugar, it should also bring something more to the table.
That's why Zùsto replaces sugar with a patented blend of plant-based dietary fibres, carefully researched and balanced.
What about calories? We all need energy through the day, but not the empty calories that bring nothing else. Zùsto has only a quarter of the calories of regular sugar, all of them coming from the fibres.
Health and taste without compromise is Zùsto's key to success.
03 · Extremely convenient
Absurdly convenient
Developing or reformulating healthier products comes with many challenges.
Altered proportions and solids that change viscosity, body and mouthfeel. Off-notes and the intensity of concentrated single ingredients. Humectancy, moisture and water activity that define shelf life. Molecular weight that affects volume and rise. Browning and the Maillard reaction in baked goods. And digestive tolerance.
Product development is often a cycle of trial and error, with attempts that hit a snag in manufacturing. Relying on Zùsto's expertise and unique blend drastically simplifies this process.
The Zùsto blend was balanced not just to taste and behave like sugar, but also to avoid digestive discomfort, making it today's most tolerant sugar replacement.
There's no need to reformulate your recipe. Just replace the sugar 1:1 and enjoy the result.
Used every day by industrial, professional and artisan kitchens in
- Pastries
- Chocolate
- Drinks
- Spreads
- Ice cream
Let's recap
It's so easy to implement Zùsto in your business
Zùsto is the most versatile sugar substitute on the market and behaves like sugar in any application.
- Zero added sugar
- High in prebiotic fibre
- 75% fewer calories than sugar
- 1:1 weight substitution
- Vegan
- Gluten free
- GMO free
- Patented blend
- Made in Belgium
Today's most tolerant sugar replacement · Easy to implement in your business · Loved by professionals worldwide
You're in great company
Contact
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